KILLER CHARTS

KILLER CHARTS

The best selling books in history

Five charts to start your day

James Eagle's avatar
James Eagle
May 20, 2025
∙ Paid

The Bible leads publishing history at roughly five-billion copies. The Qur’an nears 800 million, Mao’s Little Red Bookhovers around one billion, proving faith and state can out-print any marketing team.

Four further giants endure by storycraft alone. Don Quixote has tilted past 500 million, Dickens’ A Tale of Two Citieshovers at 200 million, while The Little Prince and Harry Potter and the Philosopher’s Stone each race close behind.

Counting is messy – “sold” versus “distributed”, audited runs versus missionary giveaways – yet the hierarchy remains clear. Every title illustrates one of three engines: evangelism, state compulsion or narrative resonance. The first two explain scriptures and Mao; pure storytelling crowns Cervantes, Dickens and Rowling.

Missing from the list are dictionaries, education texts and multi-volume franchises, whose aggregated sales would up-end rankings. Still, the broader message holds: paper spreads ideas better than algorithms.

Whenever pundits proclaim the book dead, point to that five-billion bar stretching across infographics. Print is not merely alive; it remains humanity’s most durable viral vector for belief, ideology and imagination, and its barcode still scans at tills worldwide.

Source: Simon Kuestenmacher

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