Pepsi's share of the soda market shrinks
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CHART 1 • Pepsi's share of the soda market shrinks
The cola wars have a new winner, and it's neither Coke nor Pepsi. Dr Pepper has officially overtaken Pepsi as America's second-favourite soda, with both brands now holding 8.3% market share, though technically Dr Pepper edges ahead. This shift marks the end of Pepsi's decades-long reign as the perennial runner-up, a position it held for nearly 40 years.
The numbers tell a brutal story: Pepsi's market share has collapsed from 15% in the early 2000s to just 8.3% today. Dr Pepper has been gaining, while Pepsi has been declining, and they're meeting in the middle. Sprite is breathing down Pepsi's neck at 8.03%, threatening to push the former giant to fourth place. The 139-year-old Dr Pepper benefits from huge marketing investments, novel flavours, and a distribution model that sees it on more soda fountains than any other soft drink. While Pepsi focused on zero-sugar variants and its massive snack portfolio, Dr Pepper quietly captured younger demographics seeking alternatives to traditional colas. The most damning statistic: Pepsi once held more than double Dr Pepper's market share. Now they're equals.
Source: Chartr
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