Meta’s mighty ad mission
Five charts to start your day
Picture a company that rakes in most of its money from adverts. That is Meta – formerly Facebook – which saw advertising climb from around 40 billion dollars in 2017 to a predicted 160 billion by 2024. That is a quadruple jump, driven by Instagram, WhatsApp and clever AI-based targeting. The numbers speak for themselves: advertising still makes up about 98 percent of Meta’s total revenue.
