LinkedIn’s endless (claimed) winning streak

Five charts to start your day

You know me. I’m a Top Voice on LinkedIn, so this is a chart I am always going to look at, regardless of whether I believe it. LinkedIn has apparently hit record engagement yet again (oh boy!) – something it claims nearly every quarter since 2018. Excuse me for being a sceptic, by my engagement levels have persistently dropped year-on-year, but not for any nefarious reason on their part. I have more competition from better quality content these days because the platform has got better.

More users apparently log in, post and comment more than ever before, which kind of believe because I’ve notice this type of engagement on my own posts. A lot of these people are Twitter refugees looking for a good, slightly more intellectual conversation than the brainless fart tweets you see these day in Musk’s version of the world. However, nobody outside Microsoft sees the detailed figures, so as I said, they are hard to believe.