Five killer charts: Lego's revenues climb

Good morning – here are your five chart for the day. Each one comes snap stat, quick take and why it matters. Skim, steal, forward (but always credit!!).

CHART 1 • Lego clicks into an all-digital future

I loved Lego throughout my childhood and teenage years. What's incredible about this company is that it remains profitable. In fact, the company is still growing. Usually, tastes and fashions change when it comes to toys, but not with Lego. Just as I loved Lego, so does my nine-year-old son, from one generation to the next.

Snap stat – Revenue jumped 13% to 74.3bn krone ($10.7bn), beating toy rivals like Mattel and Hasbro.

Quick take – Lego is accepting lower margins to build its own video game team. If they create a hugely successful game, those margins will quickly bounce back. It's a gamble on striking it big in gaming.

Why it matters – Lego shows how a century-old plastic toy brick brand can behave like a software platform.

Steal-this-caption “Lego isn’t just selling bricks, it’s building a digital ecosystem that will ensure it stands the test of time.” #FiveChartsDaily

Source: Chartr

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