Five killer charts: Americans lose their taste for plant milk

Good morning – here are your five chart for the day. Each one comes snap stat, quick take and why it matters. Skim, steal, forward (but always credit!!).

CHART 1 • Americans lose their taste for plant milk

The once-hyped oat milk maker Oatly has slid from cult status to contraction, with sales growth turning negative for the first time. This chart from Chartr tracks the sharp turn from breakneck expansion to decline.

Snap stat – Oatly posted ≈-1% sales growth in Q1 2025, its first decline on record.

Quick take – Rivals and nutrition concerns have curdled demand faster than new markets can open.

Why it matters – Sliding revenue squeezes funding for marketing and capacity, threatening the brand's premium pricing.

Steal-this-caption – "Oat milk's star has finally curdled." #FiveChartsDaily

Source: Chartr

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