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Tokyo's high-tech gamble on love

In a bold and innovative move, the Tokyo Metropolitan Government is turning to technology to tackle Japan's alarming decline in birth rates. With a record low of approximately 727,000 births in 2023 and a significant 5.6 per cent drop in marriages, Tokyo's latest strategy involves the launch of a government-backed dating app. This initiative comes despite a history of unsuccessful tech ventures by the government, reflecting the urgency and gravity of the situation.

However, the app's registration process, characterised by a labyrinthine array of bureaucratic requirements, might deter potential users. Applicants will need to provide a plethora of personal documents, including proof of singleness, tax certificates and extensive personal information. Additionally, users must attend an identity verification interview and sign a pledge affirming their search for a marriage partner, underscoring the app's serious intent.

This rigorous approach signals the government's commitment to addressing what national officials describe as "a critical situation." Beyond the app, substantial financial resources have been allocated to support young couples, enhance childcare services, extend parental leave and even sponsor in-person events and marriage counseling.

The dating app aims to engage the 70 per cent of individuals who wish to marry but are not actively seeking partners. Time is not on Japan’s side as you can see in this chart from Chartr – Japan’s population is naturally shrinking.

Source: Chartr

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