Five charts to start your day

Linkedin has become a $15 billion revenue business

My journey on LinkedIn began back in 2016. I was an investment writer, and I had a problem. I wasn’t sure if any of our investors were reading what I was writing. I wasn’t much into social media, but I did have a LinkedIn account. I discovered you could write articles on the platform. So, I had a go, to see what would happen.

It was a disaster. The feedback was instant. Hardly anyone read the article. Why? Well, I guess because it was boring. Writing dryly about Fed policy doesn’t really engage anyone. And here I was, an investment writer, earning a nice Swiss salary in a large Swiss bank, writing boring content that nobody read.

It was a bit depressing, but LinkedIn gave my career a pivot that no other platform could achieve. Today, I’m a Top Voice on the platform with over 155,000 followers and growing. Today, when I write, investors listen. I’ve also made a pretty good career out of creating data visualisations.

But LinkedIn is so much more than a career website nowadays. It’s a place professionals go to connect and do business. And it can be very lucrative if you do it right. Likewise, it has, over the years, been very lucrative for the platform, which is what the first chart today from Chartr is about. It has become a $15 billion a year in revenue business. This is a figure that surpasses the combined revenue from the New York Times, Snap (Snapchat), Indeed and Glassdoor. That’s pretty impressive.

Source: Chartr

Coming up:

• The age of US presidents during their term

• LinkedIn see web traffic double since the start of the Pandemic

• Americans don’t receive bang for buck on healthcare

• Americans are drinking more spirits and less wine

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